Portfolio.

Hi! I’m Madison Pflance.

I’m a graphic designer with a sharp eye for detail and a love for bringing brands to life—whether that’s through packaging design, editorial layouts, or scroll-stopping marketing assets.

I’ve worked on everything from board games and books to fabric lines and interior design magazines (and yes, I’m always up for a new creative challenge).

I’m super crafty and always dabbling in something—embroidery, stained glass, linocut printing—you name it. Exploring different creative outlets keeps my ideas fresh and my designs full of personality.

Editorial & Books.

Digital.

Products & Packaging.

Other Projects.

Career History.

Throughout my graphic design career, I have had the opportunity to work with four diverse companies, each offering unique challenges and perspectives. This experience has enabled me to develop a comprehensive skill set, making me highly adaptable and well-prepared to take on a wide range of projects.

Hit Point Press. As a Senior Designer at Hit Point Press, I design and prepare files for manufacturing, liaise with production teams, and manage the proofing and prototyping of books, card decks, and other products. I also create marketing assets for social media, the company website, Amazon store, and Kickstarter campaigns, ensuring all visuals align with the brand's identity.

House & Home Media. I created fresh-looking pages while maintaining the publication’s unique style. I designed customized promotional advertisements for clients with the marketing department, and played a large role designing the annual Special Kitchens and Baths issues, credited as Art Director in both the 2020 and 2021 editions.

FIGO Fabrics and Northcott Silk Inc. At FIGO Fabrics and Northcott Silk, I worked on a variety of marketing materials including print ads, promotional videos, exhibition displays, and email newsletters. I also directed photo shoots, edited images, and designed social media assets and fabric catalogs.

Art Gallery of Ontario. During my two internships at the Art Gallery of Ontario in 2016, I assisted the Design, Marketing, and Publishing departments, creating signage, gallery posters, and promotional materials for events and exhibits.